Studies show mobile solutions from Intelity and KEYPR are high on guests’ wish lists for 2019
According to Hospitality Technology’s 2018 Customer Engagement Technology Study, 65% of guests say they are willing to pay higher rates and are more likely to return to a hotel that offers access to the technology they deem important. Guests’ technology demands for 2019 include having a hotel mobile app with a variety of features, the ability to check-in and out from a mobile device, and high-tech features available in guestrooms. However, travelers aren’t the only people demanding better hotel technology.
When AAA revised its Approval Requirements and Diamond Rating Guidelines in April of this year, it put connective technologies front and center so that guests and lodging operators could “interact on an increasingly personalized basis.” So, for a hotel to achieve a higher AAA Diamond Rating in 2019, it will need to budget for more engaging technologies…
- A 3-Diamond rating will require a hotel to feature mobile technology that supports check-in/out
- A 4-Diamond rating will require mobile check-in/out PLUS remote guest-service access through mobile devices
- A 5-Diamond rating requires all the previously mentioned features PLUS mobile key access and advanced connectivity across all guest interactions
As hoteliers prepare their 2019 budgets, various studies in consumer travel behaviors are substantiating the need to incorporate mobile guest experience solutions.
“As the summer winds down and the 2019 budget season ramps up, hoteliers need to bring technology to the forefront of their capital plans,” said David Adelson, Intelity CEO. “Owners and operators need to ask themselves these important pre-budget planning questions: ‘Is our relationship with guests as strong as it could be? Are we digitally engaging with everyone from the moment they make a reservation? Are we increasing guest engagement and communication at all stages of the guest journey? Are we developing guest loyalty for long-term benefits? Are we empowering staff with tools to ensure five-star service and experiences? And, are we investing in digital systems that will integrate with other key property solutions?’
“If the answer is ‘no’ to any of the above, then it’s time to call Intelity,” Adelson said. “We provide a one-stop-shop to the engagement solutions that guests are demanding the most. In fact, Intelity and KEYPR are providing 20 out of the 24 mobile functions that guests revealed wanting the most in the HT 2018 CETS report.”
The Intelity and KEYPR platforms are giving guests fingertip connectivity to the hotel along every step of their journey, from the moment reservations are made until long after travelers check out inclusive of App, Mobile Web, Text, Social and In-App chat. By giving guests direct digital access to request things like room service, housekeeping or wake-up calls, hoteliers are revolutionizing and personalizing the guest experience. Budgeting for these solutions is an investment in guest loyalty and satisfaction. The result is a healthy financial future for owners.
Intelity and KEYPR can:
- Place tablets in rooms, including hardware, software and installation
- Eliminate more than $12,000 in annual in-room printing costs
- Increase average monthly IRD revenue by at least 6%
- Open two-way guest communication with 85% average usage
- Provide daily business intelligence on operational efficiency
As technology continues to dictate travelers’ expectations and demands, Intelity and KEYPR stand ready to equip hoteliers with the tools they need to deliver on those experiences.
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Intelity, headquartered in Orlando, Florida, is the creator of the world's first and most widely used integrated guest services platform, ICE (Interactive Customer Experience™). With certified integrations to all major hotel back-end management systems (POS, PMS, Ticketing, Spa and Room Controls), Intelity's ICE is a centralized property-automation system that delivers concierge-level services, guest request tracking and fulfillment, business-intelligence analytics, marketing/messaging capabilities, and a full content management system. Since beginning operations in 2007, the Inc. 5000 company has gained a reputation as a leader in hospitality technology with installations across six continents, including most major brands and many celebrated independent properties. Intelity recently received designation as the "Official Mobile and In-room Technology Provider" of the Forbes Travel Guide. For more information, please call 1-888-738-7271 or visit www.intelitycorp.com.
KEYPR® is the broadest cloud-based guest experience and management platform for hotels, casinos and luxury residences. The platform delivers a personalized, friction-free guest experience, while creating new operational efficiencies and driving additional revenue opportunities for property owners and operators. Guests can access a directory of services, including dining, entertainment, third-party content and more through an in-room tablet and custom mobile app. The app also allows guests to bypass the front desk via KEYPR's digital key. Additionally, owners and managers gain valuable insight through the integrated dashboard (GEMS®) and intuitive tools that provide visibility into guest needs before, during and after their stay &mdash' all while easily monitoring operational KPIs across multiple properties. For further information, visit www.keypr.com.