Proper Hospitality Selects KEYPR as Exclusive Technology Partner for On-Demand Guest Experience and Management Solution for Portfolio of Lifestyle Hotels and Residences

Avalon Hotel Beverly Hills and Avalon Palm Springs Among the First Properties to Deploy Cloud-Based System Which Brings New Revenue Streams and New Efficiencies to the Hospitality Industry

LOS ANGELES, CA, April 19, 2016 – KEYPR announced today that it has been selected by Proper Hospitality as its exclusive technology partner for on-demand guest services and management. The announcement comes as Proper builds out its portfolio of lifestyle hotels and residences. KEYPR is already deployed at the Avalon Hotels in Beverly Hills and Palm Springs and will be rolled out when the company begins opening their eponymously-named hotels and residences in Hollywood, San Francisco, Downtown LA and Austin. KEYPR allows guests mobile check-in and check-out and to order and schedule services via in-room tablets as well as enjoy customized promotions. Proper management and staff will be able to offer greatly improved efficiencies and access important guest data, preferences and marketing information via a customizable web-based dashboard.

“KEYPR is the ideal technology partner for us,” said Brian De Lowe, President of Proper Hospitality. “We are striving to create unique, highly personalized and curated experiences for each guest. KEYPR is here as the crucial component in that delivery chain. Since launching at the Avalon hotels, we are already seeing 90% guest engagement and unparalleled insight into guest requests and staff performance across all areas of operations. We look forward to expanding the range of concierge services enabled by KEYPR that will delight our guests, across our entire portfolio.”

“Proper Hospitality is exactly the type of brand we get excited about at Keypr,” said Nizar Allibhoy, CEO of KEYPR. “Brian and his team are developing forward thinking amenities aimed at providing curated experiences for every type of guest and we are thrilled Keypr’s technology will be an integral part of building their vision.


KEYPR is a cloud-based guest experience and management solution for hotels and luxury residences. KEYPR delivers a hyper-personalized, friction-free experience while creating new revenue opportunities and operational efficiencies for hotels. Guests can personalize their entertainment experience and access a directory of hotel services on-premises through an in-room tablet or the KEYPR app. Hotel operators and residence managers enjoy an integrated dashboard that gives them visibility into guest needs throughout their stay; the ability to offer targeted services to high-value guests and the ease of monitoring operational KPIs across multiple properties. For more information, visit:

About Proper Hospitality

Proper Hospitality designs, brands and operates hospitality experiences inspired by the tradition of grand hotels, but reinvented for today. Each property is a unique reflection of the vibrant community around it, but shares the same excellence in service, convenience of location, and world-class amenities provided by its local networks of co-conspirators innovators in food, beverage, technology, art, music, fashion and wellness. The company currently manages the Avalon branded hotels in Beverly Hills and Palm Springs and is opening its eponymously-named Proper branded hotels and residences this year, focusing initially on emerging urban innovation districts within dynamic U.S. cities, including Los Angeles, San Francisco and Austin.

Avalon Beverly Hills In-Room Tablet

Avalon Beverly Hills In-Room Tablet